Apple Piazza Liberty in Milan: a masterpiece near the famous Duomo
The new Apple store in Milan has been designed by Stefan Behiling, architect of the Foster + Partners studio, who had already designed other Apple Stores in San Francisco, London, Macao and Dubai in the past few years. It is the first Apple flagship store in Italy and the 170th Italian store of the American multinational; the team who worked on the project needed several years to find the suitable space, 4 years of planning and 1 year for the realization.
Here are the photos released by Apple *.
Just off the Corso Vittorio Emanuele, one of the most popular pedestrian streets in Milan, visitors will first see a dramatic glass fountain that serves as the entrance to the store and a backdrop to the large outdoor amphitheater. The piazza, clad in Beola Grigia, a stone used throughout Milan, is open to the public 24 hours a day and will host special events year-round amongst 14 Gleditsia Sunburst trees planted in the area.
Jony Ive, Apple’s chief design officer, said before the store opening:
“To work within one of Italy’s historic piazzas is both a great responsibility and wonderful challenge. We combined two fundamental elements of the Italian piazza — water and stone — adding a glass portal that creates a multi-sensory experience as visitors enter the store through a cascading fountain that seems to envelop them.”
Have you already seen the new Apple Store Piazza Liberty? What do you think?
*foto per gentile concessione di Apple
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