Salone del Mobile 2018: a record, almost half a million visitors!
On the eve of 17 April, record numbers were expected for the Salone del Mobile 2018, but not even those directly involved foresaw such a resounding success. With summery weather, a more international Milan than ever and the presence of designers, starchitects and internationally famous celebrities, the Salone del Mobile 2018 recorded an increase of over 26% from the previous edition, a result that the organisers described as “unrepeatable”.
Indeed, for those such as Tosilab, who spent the entire week roaming around and exploring the Salone, together with the numerous design installations in the streets of the centre of Milan, there was a vivid sensation that 2018 would be the best edition ever.
The numbers confirm it:
- 440 thousand total attendance at the Salone del Mobile
- About 500 thousand visitors to the Fuorisalone
- 188 countries of origin
- 1,400 events organised for Milano Design Week
All seasoned with a keyword to describe the event, now in its 57th edition, that includes them all: quality. It was the quality of the installations that struck most of the participants in the events here in Milan, with even the most modest installations proving to be winners.
Here are some exclusive pictures showing the 57th edition of the Salone del Mobile…
Success also for Fuorisalone 2018
An abundance of new features – in the shapes, design and reinterpretation of each object or space – is what emerged from Fuorisalone 2018. In Brera, Tortona, Ventura and all the other design districts of Milan, thousands of installations could be seen, even until late at night, thanks to the numerous events organised by the various brands.
It would be impossible not to mention Superstudio, with the exhibition by Japanese designer Nendo, which recorded an attendance of 100 thousand – a large proportion of the total number of visitors to Tortona. L’Opificio also enjoyed success, with 120 thousand visitors, as did Milan University, which surpassed 200 thousand, thanks to the Interiors exhibition. Over 10 thousand were present during the day for Vitra at La Pelota and there were also long queues for electronics giants Sony (in Via Savona) and Panasonic (at Palazzo Brera). The only district with a marked decline was Lambrate, whereas Brera, Centrale and Bovisa have all grown.
…and the Fuorisalone
What is the Salone del Mobile Milano and why is it so important?
Beyond the numbers for this edition, the Salone del Mobile is an event which has been a worldwide reference point for the home furnishings sector for several years and is also a key tool for the furniture industry, providing an extraordinary promotional vehicle.
The first edition of the Salone del Mobile Milano dates back to 1961. In those years, Italy, like Germany, was undergoing a very significant period of building reconstruction as, in the aftermath of the Second World War, the desire for the recovery and reconstruction of public buildings and private houses was very strong.
As demands for rebuilding increased, so too did the demand for furnishings, furniture and objects. Koelnmesse, the historic Cologne trade fair for homes and furnishing, reopened in 1960, allowing supply and demand to meet and create new business opportunities.
Seeing the market’s positive reaction to the German event, a year later, the first edition of the Salone del Mobile was inaugurated at the Fiera di Milano, with the participation of over 300 companies, distributed over more or less 12,000 m2 of exhibition space.
Over the following years, Salone del Mobile Milano became an event of increasing international fame, with constantly growing numbers of exhibitors and visitors, and today it is a benchmark for observers of trends in the field of design.
The participants in the event are generally companies that produce home furnishings and furniture (interior and exterior), domestic appliances and materials (both decorative and structural). Concepts, prototypes and studies of future technologies are also exhibited, as well as style and performance presentations by famous and emerging designers.
Fuorisalone, the design event that “invades” Milan every year
Fuorisalone, a prominent event in the world of design, is also held annually in the city of Milan, in conjunction with the Salone del Mobile.
It is not a trade fair but a series of displays, installations and exhibitions in various areas of the city. Fuorisalone di Milano began spontaneously in the early 1980s, through the initiative of companies operating in the interior furnishing and industrial design sectors; even now, the individual promoters still organise themselves independently to create a great collective event, which is held during the month of April, alongside the Salone Internazionale del Mobile di Milano.
These are two of the most important international events in the sector, to identify the most significant trends in design, interior furnishings and the numerous other sectors that gravitate around this world.
The next edition of the Salone del Mobile will be from 9 to 14 April 2019.
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