Restart and trend analysis

In a surreal year marked by the health emergency, the world of design, like all other sectors, is looking for answers to understand how to face the new phase that we have in front of us, which will certainly bring with it considerable changes in consumer habits .

However, we believe that the predictive analysis of trends will always remain the compass for the prudent marketing choices that companies will have to make.

At the beginning of this 2020 and before the global freeze, the Tosilab trendwatching team had the opportunity to visit some of the most important design, surfaces and materials fairs, bringing home contents and considerations with which to take the snapshot of the sector.

In this and in the next articles we will tell you what we have seen, perceived and analyzed, bringing to support the examples taken from the planets of interior design, decor, retail, hospitality, workspaces, public and private environments. We would like to investigate the emerging directions with you, to understand which ones we will undertake in the coming months.

Kelly Wearstler: eclectism, extravagance and contamination

We drew our inspiration from a series of eclectic ambiences designed by Kelly Wearstler, one of the world’s leading designers. These are the extraordinary interiors of Kelly Wearstler, an eccentric, dreamlike and scenographic designer, extremely unconventional. Defined by The New Yorker as “the undisputed great lady of West Coast interior design”, Kelly Wearstler embodies a singular refinement and contemporary spirit, with a nod to the past and a look to the future.

Its stylistic code is emblematic of a strong trend, characterized by extravagant contamination that takes aesthetic originality to the extreme, in the name of “never too much”. Strong colors, over the top patterns, natural materials with opulent designs contribute to the creation of a true theatricality of his projects. The overlapping of heterogeneous elements make these environments a bit bohemian, a bit radical chic, a riot of styles that enter into a unique dialogue.

Here is a series of environments designed by Kelly Wearstler.

To see photos from the fairs we visited, go to the Trendwatching page.